Sharz Shabani Pour, with her 14-year background in sales and marketing for major tech and media companies such as Pacific Magazines, AOL, Yahoo, and Verizon, founded Refine during the 2020 lockdown. This agency distinguishes itself by combining data-driven insights with a deep understanding of consumer psychology.

Refine prides itself on cultivating strong, collaborative partnerships with clients, supported by rigorous testing, strategic depth, and the creation of content that generates FOMO and converts casual followers into guests.

Sharz is currently focused exclusively on the hospitality and lifestyle sector, employing her signature approach: developing dynamic, innovative marketing solutions that identify guest needs and drive bookings.